Course Description

This 3-day intensive, content rich course will give you the fundamentals you need to get your staging business started. You’ll learn staging strategies, pricing formulas, how to select inventory, and how to work with Realtors and homeowners to produce positive results.

Hands on exercises for consultations, assessments, space planning, color recommendations, and accessorizing take your training to a “ready to go” state upon course completion. Time will be spent at a staging warehouse and in a home to round out this “day in the life of a stager” training.

Course Schedule

Saturday – Monday, 9:00am – 5:00pm / $1,995
Summer: July 13 – July 15, 2019


Course Overview

Differences between Home Staging and Interior Design

-Staging stats and facts
-Staging principles
-Space planning, furniture arrangements, focal points, features, and flow
-Guide to color

Home Staging Options

-Model Homes

Staging Demographics/Psychology

-Managing client emotions, aggressive Realtors, and reluctant homeowners
-First and lasting impressions
-Gentle phrasing for difficult situations

Set Your Price

-Pricing processes and formulas
-Presenting value based bids
-Exploring inventory options
-Upselling strategies, trade accounts

A Day in the Life of a Home Stager

-Proposals, planning, pulling, packing, placement, photos, post-staging

Setting Up Your Business

-Legalities, logistics, insurance
-Marketing, marketing, marketing
-Working with Realtors and homeowners
-Building your portfolio
-Concierge service

And more!
-Tips, tricks, and toolkits
-Hands on exercises and interactions
-Client dialogue scenarios
-Forms, templates, reports, checklists